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Reaction to Colin Kaepernick Ad

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Former San Francisco 49ers quarterback Colin Kaepernick recently appeared in a Nike ad causing many to turn away from the brand, citing a disagreement with the message it sends.

The ad features a close up of Kaepernick’s face with the words “Believe in something.  Even if it means sacrificing everything.”

According to Kaepernick, he protests police brutality towards African-Americans by kneeling during the national anthem. In response, NFL commissioner Roger Goodell has mandated that all player must stand during the anthem.

Senior Justin Hollis said he thinks that no action is being made to make the overall situation better.

“I don’t find it motivational because it’s not really making me do anything to change the situation,” Hollis said.

The ad has caused much separation among the Nike community. Some customers have refused to buy Nike again in reaction to the ad and others have been buying more Nike because of it.  

Senior Sophie Zitney believes that a part of being human is expressing your thoughts to the world.

“I support this belief because I believe that people’s passions are a major part of what defines them,” Sophie Zitney said.

Senior Michael Wise respects Kaepernick’s protest but is upset at how Kaepernick is executing his campaign.  

 “It’s inappropriate and disrespectful towards our history. But I have to give him some credit for standing up for what he believes in,” Wise said.

Wise believes that the issue with Kaepernick is causing too many problems in our country.  

“No I don’t think they should be able to kneel because he has caused a lot of drama around the national anthem,” Wise said.

Some teams have chosen to stay in the locker room during the national anthem to avoid further disturbance about the issue.

 The Steelers last season chose to stay in the locker room, many people were still angered by this but agreed that it was better than watching players taking a knee.  Even though people think that taking a knee during the national anthem is wrong, these men are expressing their constitutional right.

 Nike has always made ads to be motivational in some type of way. Usually, the ads relate back to sports and have a message about perseverance.  

“They are trying to express the idea that if you have a belief that you are passionate about, you should do whatever it takes to advocate that belief,” Zitney said.

Hollis enjoys the ad and thinks it sends a positive message.  

“I like it to be honest,” Hollis said.

The question has been asked whether Nike is going to gain or lose from this.

 “I feel like Nike will increase in sales and that this ad will serve as motivation to the younger generation,” Hollis said.

Photo courtesy of Nike.com  

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